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Being well rounded or "T-shaped" lets you hedge your prestige potential across multiple sectors. The figures I have seen from Wyoming firms range from around $1,800 a year for basic enhanced listings on the national directories up to mid five figures for the premium positioning on practice-area landing pages. Indeed, practice management software suppliers generally do a good job of convincing law firm firms that their suite has an efficient marketing module, and so once purchased, firms are then reluctant to invest in something that they think they have already bought. When you make people laugh and feel good, they will have a generally good feeling about you as well. The 4.9 stars are real reviews from real clients, but the underlying distribution is heavily filtered before it ever reaches the directory. The biggest myth about Wyoming legal directories is also the most flattering one to the directories themselves: that the order of the listings reflects the quality of the lawyers. Law firms can leverage data analysis from their websites to identify sources of traffic that generate the highest-qualified leads, and use that information to target specific demographics with pay per click (PPC) ads more likely to convert, as well as optimize content such as adding client testimonial sections or making their website simpler for potential clients.
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Actually, I believe there are a lot of firm librarians who are doing these things. SRC:MixSentence, IDs:1BB88423;7C03439F;24F0BE8E;DE757C7F;A378FA11;24F2A662;CC2BCDF5;4F03F29E;EA15627F;6F1813B0;103B5D06;D7418648;1145CE81;CEC0943E;AF24C528;C54A2492;3AD5669B;48263096;5E804A06;232D6C6D;8655D580;4AFB1C5A;7C87789A;1FA912AD;FCAFA917;04EFBA12;6B520626;E149A0AD;ED732AD7;430C4AF5;90C3508B;9DDE16A1;60439269;39C9A45B;FA6D331A;6B4BBFF2;912F6D4C;C0692D6E;03D22A85;029700BB;63624C40;CBAA9402;6D9ED704 However, in reality, individual partners and departments are focused on their existing client commitments and rarely step back and take time to look at the law firm’s client base as a whole. I have submitted businesses to a number of these over the years, and the ones that bother to check things like incorporation status and physical address (business directory is one I have used for non-legal listings) at least filter out the most obvious nonsense. In the US it is common to pay important employees large amounts of money, which is fine as long as they are also making a lot of money for the company. Any "specialist" or "expert" tag on a Wyoming attorney’s directory listing is self-applied unless it references a national certifying organisation accredited by the American Bar Association. It is directory criticism, written by someone who has built the things and knows where the seams are. The directory tag told the rancher nothing useful.